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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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The name's Annie & you're reading my thoughts. Let's get acquainted. 

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There’s a massive misconception in the online health and fitness space. So many coaches want to build a passive course or membership and call it “evergreen.” But passive and evergreen are not the same thing. Not even close. Let us dive into the truth about passive income in health and fitness. I’m Annie Miller, and […]

June 4, 2024

If you’re watching this, you might just be curious. Maybe you’re wondering what happened when I unfollowed 400 people and muted my colleagues that I love and support. Or maybe you’re feeling the urge to do the same and need some clarity. I’m Annie Miller, and I help coaches build sustainable, data-backed online health and […]

May 21, 2024

The online world is, for all intents and purposes, a weird place to run a business… especially if you have a personal brand. That’s who I work with most — online health and fitness coaches building sustainable businesses. And one of the biggest hang-ups I see is this: deciding what to share as a personal […]

April 23, 2024

It’s hard to look back and recall my expectations in 2015.  But I’ve worked with, witnessed enough biz owners, and received enough question boxes to lay out some clear expectations for starting and growing your biz. My most successful FitsPROs are curious about themselves. Every piece of it – building the audience, feeling confident, making […]

April 23, 2024

If you’re wondering how to raise your prices without losing clients, you are not alone. It’s incredibly common for coaches to undercharge in the beginning. That may have made sense for your experience or confidence level at the time. But eventually, the time-for-money trade-off no longer adds up. You might even find yourself resenting the […]

April 9, 2024

If you want to get clients results, I want you to consider doing less but better. Today I share five program design mistakes, why they are mistakes, and what you can do differently. At this point, I’ve approved almost 100 Pure Programming final program submissions. That’s a 12 phase macrocycle, and at least one meso […]

March 25, 2024

The most popular question I get in my Instagram Q&As is, without a doubt, about how to start a business, a podcast, post about fitness, or show up more consistently online. But I don’t think people are actually looking for a to-do list. What they truly want is to move past the internal barriers keeping […]

February 20, 2024

The pull to the online coaching space has been on the rise for a decade or so, but really skyrocketed due to the panorama in 2020. If you feel it is time for you to start an online coaching business this year-this blog is for you. So…. The time and money freedom seems like an easy […]

February 6, 2024

Most coaches in the online space are taught to use sales calls. “If you can get someone on the phone, you can close them.”  While this might be true, is it what you want for your business? Is it what you want forever? This blog isn’t to demonize sales calls, rather to show you that […]

January 2, 2024

As a consumer, what do you do before you buy something? You look at the reviews.  You want to see what other people have said about a product or service before you decide to invest your money into it. The same goes for people looking at your business and whatever you are offering.  Therein lies the […]

December 21, 2023

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I, Annie Miller, bring you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. You’ll learn through the lens of the trainee, the strength coach and the entrepreneur. I don't shy away from the nitty gritty truths my friend. Join me.

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