“Track your numbers” is an extremely broad piece of advice for any entrepreneur – be it online or in person. Though it’s broad, it remains solid advice. Let’s dive into what the frick it actually means for you, what it can do for you and why it matters. A few things can begin to happen […]

Struggling to prioritize your training as your business grows is normal. Many of us enter health and fitness careers through our own personal love for the process. For me, that was lifting weights and conditioning. You’re your own guinea pig, and your training might be your way of creating content in the beginning. All of […]

Want better engagement on IG? I’m sharing my tips for better captions… Stopping the scroll is hard enough these days. Getting people to COMMENT and interact with a post is EVEN HARDER. Instagram is forever evolving – but what remains the same is the need and demand for engagement if you want to not only […]

If you’re a coach in the online space, you were likely taught to withhold your pricing from your application or website. You get the prospect on a sales call, and that’s where you reveal the price. This never sat right with me. From both a consumer and a coaching standpoint. I’ve never done a sales […]

Do you need a certification before starting an online health + fitness biz? Health and fitness coaching in the online space is largely, and unfortunately, unregulated. It can feel like people with no education or certifications are putting out health and fitness content, and charging people for programs…And that’s because they are. But that doesn’t […]

It can feel like health and fitness professionals in the online space have all been sold the narrative of sales calls or bust from business gurus “coaching coaches.” If you’re new here, I don’t use, have never used and don’t preach the use of sales calls. So I bring you Sales Page 101. Sales calls […]