Your brand one liner permeates everything you do as a business. It clearly communicates in one sentence, who you help, what result you offer, and ideally, what emotional or literal barrier you remove for people in that process. Big deal. And also, big clarity. It’s very normal to have an overarching one liner as well […]

Sometimes I think we have a tendency to think we need some rock bottom or very large event to change the trajectory of our life. But I’d argue that’s rarely the case. Yes a person can certainly have a near death experience or some kind of epiphany. That’s not my personal experience or expectation for […]

Over the years I have gotten asked several times about what makes the perfect warm-up, or what a warm-up should include for a given day. Just as there are infinite possibilities for exercise selection in the book of a work out, the same is true for a warm-up. So it can be very overwhelming to […]

There is no one size fits all for lifting cues. Some thing that will work for you might not work for me. But the goal is always better neuromuscular control, more muscle fiber recruitment, and ideally better movement patterns. That’s what today’s episode is all about. After coaching for a decade in person and online, […]

Today’s episode is a spitfire edition of audience Q&A. We go all over the place here – losing your butt postpartum, how to maintain muscle and not grow it, choosing online platforms and payment, launching and more. Let’s begin the Q&A: How to maintain muscle without growth? this is a great question. Because I have […]

CrossFit gets a lot of cult like love and a lot of, frankly, ignorant hate. Some justified I am sure. In light of the recent CrossFit regional qualifiers, I asked my Instagram audience a few questions. The questions were aimed only at those who have consistently participated in CrossFit for 6 months or more. So […]