Today’s episode can be applied to any platform where you provide content to an audience. That means podcasting, email, YouTube, instagram or elsewhere. I’ve been talking a lot lately about building trust with your audience because trust is the #1 thing we need as businesses in order for people to PAY YOU. And most online […]

I asked my IG audience and my email list to send me topics they’d like me to either rate as over, or underrated, mainly in the field of fitness. And let me tell you, this was a FUN ONE. This episode was unplanned. I literally answered these spitfire, off the cuff. First thoughts that came […]

To be clear, I am not a Physical Therapist. I am simply a Certified Strength and Conditioning Specialist, I have a degree in Exercises Science. This is for educational purposes only. You need to consult with a physician, chiropractor, physical therapist, or some other medical professional to make decisions and your training on pain. Today’s […]

Most professionals that I work with in the online space for the face of their brand. They are a personal brand. Meaning that they have to cultivate a brand based around themselves, their ideal, client, and the problems that they solve or their area of focus.  Your brand started before it was a brand. Especially […]

When people say you don’t need a niche, I ask how that’s going? I’ll wait. Anytime we talk niches, I feel like the question comes up: Is online health and fitness coaching “saturated?” I always push back with – even if the industry IS saturated…does that mean no more coaches should enter? No other professionals […]

In strength training, you’re training skills. You’re entering into a practice with asymmetries, past injuries, weak points and more. Whether you were an athlete or have never played a sport in your life, very people have perfectly balanced muscular and joint function. To be clear, that is not the end goal of training. And you’re […]