As a consumer, what do you do before you buy something? You look at the reviews.  You want to see what other people have said about a product or service before you decide to invest your money into it. The same goes for people looking at your business and whatever you are offering.  Therein lies the […]

Flexibility is the capacity for mobility. And mobility CAN certainly make for superior strength and hypertrophy.  I mentioned in another podcast recently that more and more I view mobility as youth. Range of motion can be looked at in passive and active lenses. Passive = flexibility. Think sitting in the splits or doing a pec […]

Coaching philosophy is so much more than the methods you adopt and whether or not you think cardio should go before or after a lift, whether you think macros are necessary or not. A massive part of your coaching philosophy is shaped by core values. Rather than saying “crafting,” it’s more like identifying or carving […]

I always say that if you’re not batching your content for Instagram, that’s fine. You don’t have to batch content for Instagram, but you do have to do something that works.  Something that allows you to show up consistently and provide value to your audience.  If you can’t do that, and you also think that batching […]

It’s no secret I am team lift for life. That is largely where my phrase “long haul mentality” came from. Because I am a sucker for the grind – the day to day that no one wants to do, but everyone needs. The process by which they get the REAL results that they want. It […]

There can certainly be a lot of carryover between how to grow your brand audience on IG and how to increase your income. Often just being front of mind for people is the lowest barrier to increasing applications or enrollments. We’ll separate the two for clarity but know that there is mainly positive carryover from […]