Most of you want to maximize your time in the gym. You want the most bang for your buck, to feel your muscles working and to be confident that you choose the best exercises to target specific muscle groups. But how do you know that?  In this blog, we’re going over the WHY behind choosing […]

Coaching philosophy is so much more than the methods you adopt and whether or not you think cardio should go before or after a lift, whether you think macros are necessary or not. A massive part of your coaching philosophy is shaped by core values. Rather than saying “crafting,” it’s more like identifying or carving […]

What is periodization? And how do you create long-term periodization in strength training? We’re diving into answering this on the blog today.  Prefer to learn on video? Watch here: I did 20 challenges and 6 week transformations but came up through exercise and sport science, and college strength and conditioning. So my brain just worked […]

It’s no secret I am team lift for life. That is largely where my phrase “long haul mentality” came from. Because I am a sucker for the grind – the day to day that no one wants to do, but everyone needs. The process by which they get the REAL results that they want. It […]

There can certainly be a lot of carryover between how to grow your brand audience on IG and how to increase your income. Often just being front of mind for people is the lowest barrier to increasing applications or enrollments. We’ll separate the two for clarity but know that there is mainly positive carryover from […]