2014 – I’m in Thatchers coffee shop, where I went to write client programs on Friday mornings. It’s now been a year since I got my exercise science degree and received my C.S.C.S. And it’s been about 6 months since deciding to NOT pursue my dream of being a college strength and performance coach – […]

For some reason the draw of “financial” freedom and “time” freedom of working in the online space have come with the assumption that building and running an online business is easy. Hate to break it to you, it’s not. But also, the freedoms are real, and remain a draw for many people. When you embark […]

What goes and doesn’t go on your social accounts? What’s a hard yes and hard no? This is your social media code of conduct and something we define clearly in my FitsPRO Foundations course. Social media is a weird place. Especially weird when you’re developing a personal brand – which is the case for many […]

If you know anything about me, know that I am quite possibly the biggest fan of reflection. I love a process, whether my own or someone else’s. So no matter where you came to find me from, we’re pulling back the curtain of this journey starting nearly a decade ago. Here’s the quick and dirty […]

Writing an exercise program can be an overwhelming task. And I am convinced that part of this overwhelm is the self-imposed expectation for new fitness coaches to do THE MOST. Take a breath. Do less. Most coaches are out here thinking they need to write a brand new program from scratch for every client on […]

To batch content simply means process of planning and creating content ahead of the time in which it will be used. You can batch Instagram posts, story videos or slides, youtube videos, podcast episodes, email marketing drips, and the list goes on. Batching is largely how I personally, and many entrepreneurs, keep their businesses running […]